TRADER is launching a virtual event for the automotive industry known as Carology: The Science of Selling Cars that considers how dealers can drive more sales and profits in their dealership by preparing a plan.
The online event will take place on December 9, 2020 from 1:00 p.m. to 2:00 p.m. EST. Speakers will consider advancements in technology, shifts in consumer trends, and discuss the evolution of the car buying journey, according to the company.
“At this year’s Carology, delivered to you virtually, we’re bringing together automotive industry leaders from several corners or the globe, to share their knowledge and advice, backed by consumer data evidence, to give you a fresh outlook on the topics that matter most today so that you can enhance your sales strategy,” said TRADER in its news release.
Speakers include keynote Nick King, Director, Insights, AutoTrader UK; he will discuss Adapting and Winning in a Mass Forced Tech Adoption, while Chris Schulthies, National Trainer, Wye Management, will take part in a discussion about Three Key Steps to Finish Off the Year Strong and Start 2021 Off on the Right Foot.
Lilian Lau, Vice President of Marketing at TRADER, will explore the Top Three Hacks to Attract First Time Car Buyers: Attracting, Handling & Closing Sales Opportunities.
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