Canadian auto dealer editor Todd Phillips interviews Todd Bourgon, Exec. Director, TADA about a video the association produced to showcase the new virtual platform for the 2021 Canadian International AutoShow. The video features Bourgon interviewing Dave McClean, Marketing Director, CIAS, and showing snippets of the new platform. The video is being shown for the first time on the Canadian auto dealer site, and then the TADA will distribute it to its members.
See below for the TADA video.
Todd Bourgon, Exec. Director, TADA, interviews Dave McClean, Marketing Director, Canadian International AutoShow about the show’s virtual experience in 2021. The video showcases an early glimpse of what the platform will look like and what attendees can expect. The interview also discusses the role of manufacturers, what Media Day will look like, and the marketing effort to attract attendees to next year’s show.
