Experian has come out with new data on customers that it says will help dealers sell inventory.
“Nowadays finding the right automotive customer can be a challenging task. Where do they live? How old are they? How much do they make?” wrote the author of an Experian blog post that uncovers some of the top findings from the company’s Q2 2015 Automotive Market Trends analysis out of the U.S.
“By leveraging data to answer these questions, manufacturers can market to the appropriate audience and manage inventory accordingly,” the author continued.
Some of the biggest insights include:
- The top 10 U.S. states accounted for nearly 60 per cent of all new vehicle registrations in Q2. This was led by California (12.6 per cent), Texas (9.9. per cent), Florida (7.9 per cent), New York (5.7 per cent), Pennsylvania (4.4 per cent), Ohio (3.9 per cent), Illinois (3.8 per cent), Michigan (3.7 per cent), New Jersey (3.5 per cent) and Georgia (2.8 per cent);
- In May 2015, nearly half of all new car buyers fell within the 40-69 age range; and
- The most active new car shoppers boasted an income from $50,000 to $100,000. They accounted for about 36 per cent of the market.
