(Left to right) Basil Policaro, Investor for the Policaro Automotive Group; Paul Policaro, Dealer Principal, BMW Brampton; General Manager for BMW Brampton, Francesco A. Policaro; and, Hans Blesse, President and CEO, BMW Group Canada at the groundbreaking ceremony
The ceremony included remarks from dealership General Manager, Francesco A. Policaro; Chief of Staff for the City of Brampton, Ian Newman; Robert Arnone of R.H. Carter Architects; and, the President and CEO of BMW Group Canada, Hans Blesse.
“BMW is a brand that I have always aspired to be a part of, and today my dreams have become a reality as we broke ground on a facility that we believe will become one of the most exciting showcases for BMW this side of Munich,” said Francesco A. Policaro, General Manager for BMW Brampton.
“BMW Brampton will be the 46th BMW retailer in Canada when its doors open in late 2015,” said Hans Blesse, President and CEO, BMW Group Canada. “Brampton is a growing and vibrant market, and we’re certain the Policaro family’s significant investment will be well received by the community.
As an established family business focused on providing exceptional customer service, we know the Policaro way of doing business has a lot in common with ours,” Blesse said. “The Policaro Family is an excellent fit with BMW, and we look forward to seeing them grow and prosper in Brampton, Caledon and the surrounding markets.”
The 60,000 square foot facility at the corner of Highway 410 and Mayfield Road will offer guests a striking brand atmosphere and exclusive automotive retail experience that will also include an ‘M’ certified retail experience dedicated to BMW performance.
“The design of the facility blended with the Policaro’s already exceptional devotion to customer service will make for a world class consumer and brand experience,” said Robert Arnone, Partner at RH Carter Architects. “The new facility will incorporate new technologies and digital concepts to elevate the shopping feel,” said Arnone. “The BMW Brampton facility will offer a warm, inviting atmosphere, consultation on equal footing, and a new presentation of premium as defined and executed through the Future Retail Experience.”
