Digital marketing metrics company, UPTRACS, has announced a partnership with Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P.
Through the investment partnership, Kayne Partners is providing UPTRACS financial support to reach new markets and industries throughout North America with its proven digital metrics platform. The platform measures the return-on-investment (ROI) on a company’s marketing efforts by measuring every response to a digital marketing campaign as well as the calculated offline conversion of cost-per-lead. This critical information gives companies an unparalleled edge as they are able to adjust marketing strategies based on these findings.
“Since our initial meetings with Kayne Partners, we found our respective companies’ missions and goals were aligned as such that a collaboration would create the perfect opportunity to advance UPTRACS and its metrics technologies,” said David Ponn, CEO of UPTRACS.
“Through this strategic partnership, we plan to provide enhanced services to UPTRACS clients and solidify our role as a digital metrics leader, providing solutions to various industries. We are a unique product in this space and can really help marketers make smart and confident decisions when it comes to channel spends and returns.”
The investment by Kayne Partners represents a strategic alliance intended to exponentially increase the success of UPTRACS’ growth strategy through the coming years. UPTRACS has experienced annual financial growth of more than 62 per cent in the past four years, with its diverse portfolio across multiple industries, including casual dining, legal, hospitality, healthcare, gaming and automotive sectors. Working in the automotive industry, UPTRACS has an exclusive partnership with Search Optics, a leading digital marketing solutions provider.
“We believe UPTRACS has set itself apart by combining proven technology and actionable intelligence to maximize digital marketing initiatives,” said Doyl Burkett, partner, Kayne Partners. “We are excited to be partnering with UPTRACS and believe that UPTRACS’ innovation, technology and proven excellence make its platform second to none.”
