General Motors recently announced a new commercial dealer program called Business Elite, which will be offered through 469 dealerships in the U.S.
The Business Elite program, targeted at business customers who own one to 100 vehicles, is designed to provide the country’s estimated 400,000 small-to-midsize businesses with the industry’s best sales and service experience from the time they enter the dealership through the lifecycle of the GM vehicles they purchase.
“We asked our customers what they want and need from their commercial vehicle provider and we redesigned our business model around their feedback,” remarked Ed Peper, U.S. vice president of Fleet and Commercial Sales. “Our dealerships have embraced the increased requirements and we have a record number of participating dealers meeting the strict qualifications.”
Business Elite dealers offer a team of expert sales consultants to help customers select the right vehicles for the job. They stock a diverse lineup of vehicles that are ready for sale at a moment’s notice. Every Business Elite service department has the facilities, tools, equipment and certified technicians to accommodate business customer’s specific needs, including:
- Priority service
- Priority hours
- Round-the-clock towing
- Work-ready loaner vehicles
- Business financing and leasing options
- Business Vehicle remarketing and zero hassle disposal
“We continue to raise the bar and improve our customer experience to ensure that we are the preferred vehicle partner for commercial customers,” Peper said. “GM saw a 37 per cent increase in sales to small businesses in January so we think businesses that weathered the economic downturn will be able to refresh their fleets and take advantage of all of the benefits our new programs offer.”
In January, GM Fleet and Commercial launched the Business Choice program for small businesses, an industry-first two-year, 30,000-mile (48,000 km) business maintenance plan, in addition to a cash allowance for vehicle accessories or upfits. The maintenance plan covers lube, oil and filter changes; tire rotation and a 27-point inspection. Eligible vehicles include cargo, passenger and cutaway vans, chassis cabs, 1500, 2500 and 3500 pickups and the Chevrolet Avalanche.
More information on this program can be found at gmfleet.com/business-elite-dealers.
