Glen Demetrioff, president and CEO of DMT Development Systems Group Inc.
Two of the leading suppliers of information management systems to auto dealers have integrated their powerful technologies to provide their dealer customers a way to smoothly handle and monitor new leads from online sources and manage them through the complete sales process.
DMT Development Systems Group Inc. and One-Eighty Corporation have significantly enhanced the integration of two of their popular systems. This bilateral integration creates a continual workflow between DMT’s leading-edge RAPID! Response system, that responds to on-line enquiries including auditing a salesperson’s reply, and One-Eighty’s robust DLS Accelerator sales and CRM system that follows the lead through the various stages of the buying process.
The integration of RAPID! Response and DLS Accelerator make the two business tools appear like a single system. The dealer will have a complete ‘diary’ of the relationship with the customer from first on-line contact to final transaction. It is the first integration between a sophisticated lead management system and a powerful customer relationship and deal management tool in the industry.
DMT launched RAPID! Response last year to consolidate sales leads from numerous digital sources and deliver them right to a salesperson’s smartphone, tablet or personal computer for immediate assessment and action. Sales managers in turn can audit the salesperson’s response for speed and quality regardless of the device utilized to create the response. All information is provided in real time to monitor the lead response.
DLS Accelerator seamlessly inserts leads from RAPID! Response into its CRM functionality so that every sales opportunity is tracked as DLS Accelerator facilitates the entire sales process (follow up, quoting, desking and F+I) to a close.
One-Eighty’s transparent, mobile sales process is able to shorten buying cycles while maximizing dealer profits and staff accountability.
Principals in the two companies describe their cooperation as the next step in bringing transparency and accountability to the on-line sales process.
“Every step that integrates the process of generating, capturing and responding to leads, is then able to follow them through the sales process, benefitting dealers and their customers,” explains Kerry E. Mueller, president of One-Eighty. “This seamless integration helps make a complex business a little simpler.”
“Bringing together two powerful tools in the industry to work in harmony is a logical step toward better transparency and improved accountability within the sales process,” remarked Glen Demetrioff, president and CEO of DMT. “Enhanced integration is a response to the real world needs of dealers.”
