DealerRater announced today national availability of its new online reputation and social monitoring platform, 360Certified. The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers, says the company. 360Certi¬fied is the premium level of DealerRater’s popular Certi¬fied Dealer Program.
In addition to the full suite of review-gathering and leveraging tools, 360Certified offers car dealerships an online reputation and social monitoring platform. The new 360Certified expanded tool kit, featuring DealerRater’s proprietary 360 Dashboard, enables car dealers to efficiently monitor reviews across the Web,improve their dealership’s online visibility for potential customers,and better track and promote their efforts on social media sites.
360Certified also automates the gathering and filtering of consumer sentiment from across the Web allowing dealers to focus on promoting quality customer service and building a superior reputation.
“In the few short weeks we have been using 360Certified, we have been able to increase our visibility and organize our online presence in a convenient and intuitive way. It’s incredibly helpful to have a tool that is able to give us daily insight into the effectiveness of our SEO and reputation management efforts,” said Liz Kelly, e-Comerce Director at Suntrup Automotive Group. “We love the reporting capabilities that are complex, yet delivered in easy-to-consume visuals. This product really helps cut through the muck to give us the information we need to compete in an intense digital market.”
The company says DealerRater’s 360 Dashboard provides dealers with a complete snapshot of the dealership’s online reputation, Web visibility and social media efforts. This single dashboard view enables a quick and comprehensive examination of all of the relevant and critical components for maintaining a positive and profitable online presence. 360Certified has an all-inclusive set of features and drill-down functionality so dealers can save time while ensuring a positive online presence.
DealerRater’s 360Certified platform enables dealerships to:
• Monitor reviews across all major third-party review sites;
• Share positive reviews across major social media sites;
• Monitor online conversations about the dealership in blogs, news sites, and social media outlets;
• Track dealer visibility across major review sites, search engines
and directory pages;
• View consumer sentiment (positive/negative) on the dealership;
• Determine online “share of voice” in search engine results as compared to competitors;
• Rely on executive reporting and email alerts to measure the dealership’s online visibility, review mix and social media progress.
“360Certified represents the most complete online reputation and social media monitoring platform in the dealer market, allowing dealerships to take full control of their online reputation,” said Chip Grueter, president at DealerRater. “The initial response to our exclusive product preview has been overwhelmingly positive and demonstrates the true need for such a solution in the marketplace.”
