LEGO returns to the Canadian International AutoShow with a new life-size supercar replica

Building on the incredible success of the life-size LEGO Technic Bugatti Chiron that was the star of the 2019 AutoShow, the LEGO brand will return in 2023 with another life-size supercar replica. Ticket sales for the long-awaited return of The Canadian International AutoShow kicked off December 1st and advance ticket sales are currently running more than 200 per cent higher than they were for the 2020 Show. The 2023 Canadian International AutoShow will take place February 17th to 26th, 2023, at the Metro Toronto Convention Centre.

“We are excited to announce the first special feature of the 2023 AutoShow and welcome the LEGO Group back as an integral part of the event,” says Jason Campbell, General Manager of the AutoShow. “The LEGO Group is not only a ubiquitous brand that is universally loved among children and adults, but also a brand that has had a long association with automobiles. Countless kids have grown up building their LEGO dream-cars—it will be exciting to showcase a full-scale LEGO dream creation here once again at the AutoShow this coming February.”

The exact replica to be displayed at the AutoShow will be disclosed in January, along with opportunities for young creators to showcase their imaginative designs in person.

Building life-sized re-creations of super cars is a special challenge for LEGO designers and builders at the Kladno factory in the Czech Republic, which is also where the impressive models for LEGO Retail Stores and LEGOLAND parks have been built. The replicas are meticulous creations that mimic iconic shapes and functions while also providing a fascinating example of the LEGO Technic building system’s potential.

“The LEGO Group and the Canadian International AutoShow are both very popular with families,” says Raquel Faria, Director of Marketing in Canada. “Cars are a near universal passion among kids and adults. As families visit the AutoShow to connect on that shared passion, we hope to inspire them through building with LEGO bricks.”

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