New-vehicle discounts may be a thing of the past

February 18, 2022

AutoNation, described as the largest car dealership chain in the United States, told Fortune that discounts on new vehicles may be a thing of the past, and may not return after the pandemic. “We will not return to excessively high inventory levels that depress new-vehicle margins,” said AutoNation CEO Mike Manley. “Significant discounting and high incentives can also damage a brand, which is another reason for our industry to balance appropriately supply and demand.” (Source: Fortune) Read the original story…

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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