Dennis Welsh, Director, Marketing
Moving towards an end-to-end solution
Dennis Welsh, Director, Marketing
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More and more business providers in the automotive retail landscape appear to be moving towards an end-to-end solution — one platform, one provider — and Dealer-FX is no exception. The idea behind this move is also to create more efficiency for dealers, and their customers in turn.
“I think one platform from Dealer-FX is an end-to-end solution so dealers are not buying from one provider to another one. It’s all connected together and basically with one platform we can actually give them a lot of data,” said Dennis Welsh, Director of Marketing at Dealer-FX. “We can show them where the process is breaking down, so with minor tweaks and changes within that process, they can actually be more efficient, more profitable and actually service more vehicles with the same tool.”
Dealer-FX, a customer experience management provider for car dealers and OEMs, recently launched it Sales2Service that has been described by the company as the automotive industry’s “first digital pre-delivery checklist mobile” solution. It integrates with their ONE Platform applications to create an end-to-end digital experience, essentially helping dealers with the transition from sales to service process at the time of delivery. The result is increased credibility and trust with the sales customer, and also an increase in first-service visit retention and customer satisfaction, according to Dealer-FX.
“Every single person has a cell phone or a smartphone. They expect everything to be on demand when they want it, when they need it, and I think that’s what we are trying to do from a service perspective,” said Welsh. “Our digital marketing team is actually coming through with a lot of new programs for dealers, as well to try and get more customers back to the service department with new texting programs to try and digitize that entire process.”
He said they want to make sure they are reaching customers with the right message, at the right time, to get them back — and retain them as a customer.
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