RAPID RTC, a Canadian-based SaaS (Software as a Service) provider in digital lead management, is teaming up with Volkswagen’s U.K. division to share its platform.
The partnership, which was officially announced last week in the U.K., will see the tech company (formerly known as DMT Development Systems) rolling out its lead management platform to Volkswagen dealerships in the country. This will be done with the help of RAPID RTC’s Dealer Care team.
“Our company is experiencing tremendous growth worldwide particularly in the automotive sector,” said Glen Demetrioff, President and CEO of RAPID RTC. “The customer’s expectations are evolving at a lightning pace in all retail sectors and their online experiences continue to shape their behaviour. Innovative automotive brands are capitalizing on this and are keen on bringing their prospective customers the best online experience possible.”
Volkswagen’s U.K. division includes more than 200 retailers globally — a market ripe for business for digital automotive lead management solutions.
“It’s no secret that the automotive retail industry is seeing a wholesale shift in the customer journey, with an increasing number of customers seeking to make their enquiries via the digital showroom” said Patrick McGillycuddy, Head of Sales at Volkswagen U.K. “Volkswagen has long recognized this trend and, via its award-winning Blended Retail activity, has established a compelling and highly successful online retail provision. Now, we are pleased to be working with RAPID RTC to further streamline this.”
