TRADER adds photo solution to online listings

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autotradercaredtmstack-200Vehicle listings with multiple photos on autoTrader have 10 times more engagement than those without, found TRADER Corp. That’s why the company is now offering a 360-degree photo solution that enables car shoppers to see multiple high quality photos of vehicle listings online from different angles.

Developed with partner Egos Ventures, Capture360° allows dealers to render 360-degree spin views of the vehicles for their online vehicle listings, all from their smartphones.

“Capture360° will accelerate our dealers’ ability to showcase their inventory on, in a very unique way,” said Robert Rath, Vice-President of Business Development at TRADER, in a written release.

“This innovative 360° photo view technology and partnership was developed to create a consistent viewing experience for car buyers,” said Bruno Francois, CEO at Egos Ventures, a provider of 3D image processing technologies. “Buyers will be able to seamlessly look at vehicles from all angles, without being restricted to single frame views.”

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Canadian auto dealer