CanadaOne Auto and AutoTrader.ca have announced a national partnership for forty-three retail locations, spanning 20 automotive brands, across five provinces.
The alliance is part of CanadaOne Auto’s efforts to streamline online inventory exposure for both used and new vehicle offerings. It also means the dealer group will be able to explore technology-driven tools like AI, by AutoTrader.ca, to improve the consumer experience and boost dealership performance.
“Our partnership with AutoTrader emphasizes our commitment to delivering a consistent, high-quality digital experience to our valued customers across all of our retail locations,” said Daniel Priestner, President and Chief Relations Officer at CanadaOne Auto, in a statement.
Priestner added that having “thousands of available vehicles” advertised on AutoTrader’s marketplace not only strengthens their digital footprint, but also ensures car shoppers across the country can find them “quickly and easily.”
As for AutoTrader.ca, its Chief Sales Officer, Jody Gill, said in a statement the partnership between the two companies is rooted in a shared vision. “We are committed to driving showroom traffic in the dealer group’s network, empowering each dealership with the tools and exposure they need to succeed in a dynamic and constantly evolving landscape.”
