Dealers wanting to learn more about the people at Rotary Lift who built their heavy-duty lift racks now can.
The company recently launched the latest videos called “Men and Women of Steel” that are part of the Raised in Madison campaign.
The videos take an in-depth look at some of the workers and the various jobs, products they built and experiences they have had at Rotary Lift working in the company’s Madison, Ind. manufacturing and assembly plants.
“Raised in Madison is about the skill and dedication of our people, and how they work together every day to build vehicle lifts that set the industry standard for quality and value,” said Matt Webster, vice-president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG), in a written release.
“This message has really resonated with our customers, employees and the Madison community. Rotary Lift workers take ownership of the products they build, and thanks to Raised in Madison, everyone is able to hear their stories firsthand.”
The people profiled in the videos are employed in various positions at Rotary Lift, including welders, cell coordinators and team leaders.
“I could walk you through our shop and point out where people take their time to make the best welds that they can on the lift, put the best paint jobs on the lifts, inspect it all the way through the process to make sure they would be proud to get this lift that we produce,” says Phillip Brittain, a value team leader featured in the videos. “I just don’t know that you can get that everywhere else.”
