Yesterday, DrivingSales announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all Canadian dealers registered for the DrivingSales Executive Summit, the breakout session will offer content on some of the hottest digital topics, trends and strategies for dealers in Canada today, including an exclusive keynote from Google Canada’s Al Awadia, Canadian Car Buyer Behaviour, the Path to Purchase, and Emerging Trends in the Digital Space. Held on October 13th at the Bellagio Las Vegas, the Canadian Dealer Breakout Session is sponsored by cDEMO, eDealer.ca, GloveBox and One-Eighty.
“Canadian auto dealers have been important constituents of the DrivingSales Executive Summit since its inception. This year, in response to dealer demand, we have created a breakout session that is unlike any other agenda at any other U.S. auto conference because it is built by Canadian dealers for Canadian dealers and targets topics that are of specific urgency to the Canadian auto market,” said DrivingSales CEO and founder Jared Hamilton.
“While progressive U.S. and Canadian dealerships have many similarities, there are also some key differences in digital regulations and practices,” said Hamilton, “which is why we are very pleased to provide this additional content of particular resonance for our Canadian attendees, and led by an exclusive keynote from Google Canada.”
Besides the Google Canada keynote, other topics and speakers in the Canadian Dealer Breakout Session include:
• The Made in Canada BDC, Robert Karbaum, E-Commerce manager of Weins Canada Inc;
• Are You in 2006 or 2014? A Walk Through 10 Years of Canadian Digital Marketing, Dave Hicks, digital marketing manager of Ontario Motor Sales — Cadillac, Chevrolet;
• Using Video on Facebook, Google+, Email and Your Website, Aleksandra Banas, digital marketing manager for Lexus of Edmonton;
• Responsive and Mobile First: Websites, Devices and Design for the Next Curve, Brent Wees, partner & client service director of Glovebox;
• Brand Yourself for the Future: 5 Tools We Use to Compete with BIG Dealerships and Win!, Doug and Andrew MacIver, Co-Owners of Ridetime.ca.
The Canadian Dealer Breakout Session runs from 8:00am to 2:00pm Pacific Time on October 13th, and immediately precedes the main agenda of the DrivingSales Executive Summit, which is held from 3:00pm PT Sunday, October 13th through Tuesday, October 15th, 2013 at the Bellagio Las Vegas. The DSES, which had record attendance in 2012 and has sold out every year since inception, is unique in the industry because auto dealers determine the speakers and agenda, as well as the finalists and winners of the Innovation Cup and the Dealer Best Idea Contest.
