Shell Canada, in conjunction with Canadian automotive enthusiast judges, has created a contest to find an individual that truly has gasoline in their veins, somebody that best personifies the term “Ultimate Automotive Enthusiast.”
In the world of automobile retailing there is a good chance this person could be working at a dealership, perhaps on the sales floor, or in the service department. They could even be delivering parts or working for a prefered vendor, after all, wasn’t it a passion for cars that got many of us hooked on this business in the first place?
Getting back to the contest, from May 31 to July 25, those who bleed high-test from across Canada are invited to share why they are the Ultimate Enthusiast at shell.ca/ultimateenthusiast.
One Grand Prize winner and a guest will receive the Ultimate Enthusiast week of a lifetime in Italy where they’ll have the chance to explore the country’s remarkable sites and rich automotive history, including an exclusive Ferrari experience in the Prancing Horse’s home town of Maranello.
To kick off the contest, a consumer event will take place on June 3 during Grand Prix week in Montreal at the Shell station located at 1255 Montee Masson in Terrebonne. From 1-7 p.m., a Scuderia Ferrari F10 Formula 1 show car will be on display for consumers to view and have their pictures taken with, while the Shell V-Power pit crew will be on hand to offer free window washing and fuel pumping, along with a minimum fuel purchase of $20. Customers will also receive a giveaway of up to $75 of Shell V-Power premium gasoline, while quantities last.
In order to identify the nation’s most diehard automotive enthusiast as part of this contest, Shell has assembled a panel of recognized automotive insiders and experts to judge the entries including Graeme Fletcher, licensed mechanic and Canadian automotive journalist; Jil McIntosh, freelance auto writer; Frederic Plante, co-host of 5 a 7 on RDS; Joe Duarte, senior Autonet writer, Sun Media; Justin Pritchard, automotive journalist and co-chair, Canadian Car of the Year Awards; and Gary Grant, automotive blogger.
“Over the span of my experience working in the automotive field, first as a mechanic and now as a freelance automotive journalist, I have had the privilege of meeting and working with some of the most knowledgeable, competitive and avid auto enthusiasts in the world,” said Graeme Fletcher. “I look forward to helping find that one Canadian who is just as passionate, through the Shell V-Power Ultimate Enthusiast Contest.”
