Make customer data work for you
It always amazes me how as much as we say we’re going to change the way we measure the customer experience, things always seem to stay the same. How much longer are we going to place all of our focus …
News
A hot debate
The climate is heating up in a couple of important ways. It’s heating up in a literal sense — global warming continues largely unabated, and each year sets new records for temperatures across the globe. The consensus among scientists is …
Technology can’t solve everything
As a society, we’ve become reliant on technology to solve our problems. Whatever they are, there must be some technological fix for them, if not today, then tomorrow. We can be forgiven for clinging to that conviction because, to a …
Connecting with China
This past November, I represented the New Car Dealers Association (NCDA) of BC on a trade mission to China along with the province’s Premier Christie Clark, and spoke at the annual convention of the China Automobile Dealers Association (CADA). We …
The debt debate
Some experts warn that a debt storm is brewing. Many Canadians are increasingly opting to pay for their new vehicles with extended financing, and could find themselves underwater on their loans within the next few years. In 2015, the average …
Stand out from the crowd
I was recently invited to spend some time at Google Canada. From a search and content perspective, you couldn’t ask for a better source. I mean, Google gobbles up words for breakfast, lunch, and dinner. During our time there, we …
Shop Talk
Rotary Lift has come out with a new scissor lift designed just for dealer quick-service bays: the Rotary Lift Double-Section Scissor Lift. Unveiled at the National Automobile Dealers Association (NADA) Convention & Expo, the new lift incorporates a patent-pending, fully …
Rotary Lift launches new video series
Rotary Lift gets close to 190,000 phone calls a year, with many of them questions on lift operation, maintenance and installation, said David Fischmer, the company’s marketing director. In response, the vehicle lift provider has come out with a new …
At your service
Service department designs have evolved in the past few years to the extent that they are becoming more of an ‘on-display’ feature within the dealership facility, said Robert Arnone, Vice-President of RH Carter Architects Inc. and the lead architect for …
A vision of the future
Elon Musk is an inventor and entrepreneur who is currently worth a whopping US $12-billion. He made his fortune with his first dot-com company, Zip2, and then his online banking business, PayPal. Nowadays, the Silicon Valley tycoon is focused on …
A gold mine of information
Dealers have more customer information available to them than ever before. How they choose to use it can make the difference between growing their businesses and being left behind. Here are four ways you can use data to get to …
Maserati gains momentum in Canada
Maserati is driving full speed ahead attempting to snag a larger share of the luxury car market in Canada. Established last year, Maserati Canada Inc. is a direct subsidiary of its parent company in Italy created to build a bond …
