In today’s incredibly fast-paced market, the automotive industry understands the importance of spending resources wisely and focusing on areas with bottom-line impact, and it knows that customer loyalty is one of the keys to success. Common wisdom and strong empirical …
Dealership franchise agreements are the bedrock of the retail auto industry. But what if the OEM suddenly changes everything? Since the inception of the automobile industry, dealerships have been a way of life. Originally started as a way to attract …
Dealers struggle with hiring and retention strategies even though the automotive industry is booming and job creation doesn’t appear to be slowing down any time soon. Could it be that they simply need to tweak their methods? Recruitment and retention …
[Best_Wordpress_Gallery id=”58″ gal_title=”ACE”] The reviews are in for the first Automotive Conference & Expo (ACE) that was held in April at the Fallsview Casino in Niagara Falls, Ont. — it was a hit and should be held again next year. …
[Best_Wordpress_Gallery id=”56″ gal_title=”CADEX 2018″] Canadian auto dealer was in Halifax for the NSADA’s CADEX event. Read our event recap. Mark Buzzell Keynote Mark Buzzell, President and CEO of Ford Motor Company of Canada, kicked off the sixth annual CADEX conference …
Dealer.com Advertising platform blends machine learning technology with digital marketing specialists. Mix one part advanced data science with one part highly-trained digital marketing specialist. That’s Dealer.com Advertising’s formula for success for dealers trying to find online car shoppers who are …
The Koch Lincoln dealership in Alberta is rolling out a new program that will allow car buyers to skip the in-store visit and schedule a new vehicle test drive directly from the company website. In yet another example of an …
Canadian Black Book and J.D. Power have announced the seventh installment of the TalkAUTO Canada conference, to be held on Nov. 7, 2018 at the Universal EventSpace in Vaughan, Ont. This year’s theme, “Who Moved My Keys? Adapting to Change …
When you are in the automotive media, it seems there’s always an event, conference or trade show worth attending. Our role as an industry magazine, after all, is to help discover and present the best ideas we come across that …
Although I’m not overly fond of the way we too easily pin labels on generations and then ascribe a lot of stereotypical behaviours to them, there’s no doubt that the next generation of young people entering the workforce have some …
By Gerry Malloy After two strong sales months to kick off 2018, widespread predictions of a softening in the Canadian auto market seem to be materializing. For the third month in a row, new-vehicles sales were down in May. Though …
Porsche continues to dabble in new technologies and services that meet consumer demands for greater convenience — the latest example being the Canadian launch of a short-term rental program in the greater Montreal area. Known as Porsche Drive, the service …
