News

Demystifying AI

October 3, 2023

I encourage you to read the column on artificial intelligence on page 34 by Dee Murphy-Brown in this issue. As I was editing her column, I was struck by the line: “Over the next half-decade, early adopters will likely start …

Taking care of your team

October 3, 2023

A solid employee benefits plan can be a competitive advantage in recruiting top talent. In the battle for talent, dealerships need all the tools at their disposal to attract, recruit and retain their key employees. That means providing a solid …

Keep your friends close

October 3, 2023

Customer loyalty can mean a steady supply of highly profitable sales now — and in the future. As our sector turns the corner from the pandemic and accompanying supply chain issues that have plagued the sector for many months, never …

Why leasing makes sense for dealers

October 3, 2023

Let’s take a closer look at the bottom line return from leasing vs. financing. According to industry figures, lease penetration nationwide has dropped from 35 per cent down to 20 per cent, the lowest level in the history of leasing. Leasing has also not …

Two different worlds

October 3, 2023

Why don’t we train our fixed operations teams on customer service handling? I have been in the retail automotive industry since 1984.  I have recently taken a step back from managing a dealership and after 39 years, I would share …

The 2023 Laureate Finalists

October 3, 2023

  AMBASSADORSHIP For extraordinary service to the community and the industry PETER HEPPNER Preston Chevrolet Buick GMC Cadillac Ltd., Langley, B.C. Advice to others: This business remains one of great opportunities in my view. Where else can someone with little …

Optimizing your tech’s time

October 3, 2023

Better tools and equipment, workshop technology, and communication and training can save time, boost profits, and put a smile on your technician’s face. Automating parts of a technician’s job to make life easier and free up time for other tasks …

Cross-Canada snapshot

October 3, 2023

BRITISH COLUMBIA Marv Jones Honda celebrates 50th anniversary Marv Jones Honda is celebrating 50 years of operation, though the founder has retired and passed the reins to his son while the original dealership has long since been replaced by a …

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