CADA Summit reflections
As each new year begins, industry conferences and auto shows kick into high gear, and I attend a flurry of events in rapid succession. But the one that I enjoy most each year, and learn the most from, is the …
Category: Publisher’s letter
Let’s make this a special year
I love the start of the year. After spending the past few weeks working through the many deadlines that come with winding down the past year and clearing my desk, it’s time to start looking towards the coming year. It …
Upping a tough act to follow
Working closely with Canadian Automobile Dealers Association (CADA) staff, some of our team at Canadian auto dealer magazine are putting in the hours that go into planning the upcoming CADA Summit. Universus Media (publishers of Canadian auto dealer) leaders Todd …
An evening in Fredericton
I had the great pleasure of dining recently with John Clark and his wife Pam last night. John, as some of you will know, is the Dealer Principal at J. Clark & Son Ltd., a GM store in Fredericton that …
Are you ready for CASL?
CANADA’S TOUGH NEW ANTI-SPAM LEGISLATION KICKS IN SOON By now, every business owner in Canada likely has some awareness of the upcoming federal anti-spam legislation that takes effect on July 1 of this year. This legislation, which goes by the …
Selling to Millennials
I’ve just returned from Halifax, where I participated in this year’s CADEX event, put on by the Nova Scotia Automobile Dealers Association. The Canadian auto dealer team is pleased to play a large role in the event, and even more …
Industry intel
it’s been a busy stretch. The automotive season always kicks off in earnest in the first quarter every year, and there are no shortage of events that Canadian auto dealer’s editorial and publishing team attend. Apart from major auto shows …
Fact or fiction
At Canadian auto dealer, we spend a lot of time reporting on how the business is changing, how the products and services available to dealers; the job descriptions and elements of the store are evolving. There’s no question that with …
The start of something new
CANADIAN AUTOMOTIVE VIDEO LAUNCHES First, let me state the obvious: video continues to grow in importance as a primary communications medium. For you as car dealers, and for other participants in Canada’s automotive industry, video is going to continue to …
Class action entertainment
Is the increasing complexity of in-car infotainment systems going to create a legal liability for car dealers? That idea crossed my mind earlier this week, and the more I think about it, the more I think there is an issue …
Legwork pays off
The MDA and MMDA provincial dealer associations deserve a lot of credit for a couple of great events. As you see reported in this issue, the Canadian auto dealer team travelled to Manitoba and Alberta to take part in the …
Start by listening
BUILD A SOLID FOUNDATION TO YOUR SOCIAL MEDIA STRATEGY. We are still in the thick of event season, which is great. There are so many opportunities to be in front of the industry, learning from experts and from peers. At …
