Canada’s largest Honda dealership, Pointe West Honda, located in Edmonton, Alta. recently became the 24th member of the Go Auto Group Network. Pointe West represents the group’s first store in the Edmonton area and brings Go Auto’s total new and …
He’s only been in the job a matter of weeks, but already Steve Shannon. Hyundai Motor America’s new marketing supreme, is shaking things up. An ad campaign, proposed by Hyundai’s agency Innocean, for the new youth oriented 2012 Veloster, has …
They’re currently all the rage, but as a study from Dealer.com has shown, besides being the latest trend, social media networks are having an increasing influence on the decisions of vehicle buyers. The study, done in conjunction with DriverSide and …
Car dealers might be able to use some research findings from a popular TV science program to help sell more cars. The show tackled the question of which is more green: a motorcycle or a car? The car, according to …
An emphasis on quality learning helps Sym-Tech provide CSI and F&I solutions to more dealers In a competitive marketplace, sometimes dealers struggle when it comes to providing the right F&I solutions and car care products for customers. Since 1971, Sym-Tech …
Brent Marshall shares the ingredients for fun and profits Some guys just love their jobs, love life, and their communities. It shows up not only in their words, but in their actions. Brent Marshall, the dealer principal with Northland Chrysler …
Two experts from Google took the stage at the Driving Sales Executive Summit conference yesterday in Las Vegas, Nevada to give dealers tips on how to drive more traffic and convert more online visitors into offline sales. Jonika Hoomes, Google’s …
For dealers thinking (or perhaps hoping) that social media is a fad that will soon pass, think again, say experts at the Driving Sales Executive Summit held this week in Las Vegas, Nev. The focus of the three-day event is …
Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada. Toyota sponsored the opening night game against the Montreal Canadiens, and as …
Kia Canada announced the recipient of its first annual Drive Change Day contest awarding $25,000 to a nominated charity. KidSafe was chosen for their work as a non-profit organization which cares for Vancouver’s most vulnerable children and youth during school …
This January, a fleet of over 20 Porsche Caymans and 911 Carrera models will again descend on the Mecaglisse snow- and ice-driving facility, marking the return of Porsche’s Camp4 Canada driving program to the Mont-Tremblant, Que. region. Defying the conventional …
by Todd Phillips After recently winning the prestigious J.D. Power and Associates award for “highest in dealer satisfaction with floor planning,” the team running Scotiabank’s automotive practice decided to give something back to their dealer customers by investing some money …
