Last week, Mazda Canada announced that it’s launching an ad campaign for its latest crossover utility vehicle, the CX-5. Claimed to be as “unique as the CX-5 itself,” the campaign plays heavily on Mazda’s SkyActiv Technology, in the manner of …
In the highly competitive world of automotive retailing, any new tools and techniques available to dealers to help them sell inventory are usually welcomed. Back in 2002 One-Eighty Corporation launched its sales generation software from a boardroom at B-K Motors …
When it was unveiled at the Canadian International Auto Show back in February, the Scion FR-S was without question, one of the undisputed stars of the event. As both consumers and dealers gear up for the arrival of this new …
South of the border, that consumer online auto buying resource TrueCar Inc., has announced the formation of a National Dealer Council. This new development is designed to result in a platform that enables TrueCar to deliver a range of products …
Canadian auto dealer sat down with Tim Reuss, President & CEO of Mercedes-Benz Canada to find out more about his strategy for Canada in 2012 and beyond 2011 was a very good year for Mercedes-Benz Canada, and it was a …
From hot new products to social events and conference workshops, it was an action-packed few days at North America’s largest annual conference and trade show for auto dealers It was more than just a “feeling” that attendance was brisk and …
So January wasn’t a fluke! New vehicle sales in Canada during February were up 11.2 per cent from the same month in 2011, backing up January’s strong start. And, for the second consecutive month, Chrysler outsold Ford and General Motors …
Rewards and loyalty programs are useful tools to keep your customers from slipping away It’s a good day when a dealership is able to attract a new customer and watch the new car owner drive off the lot for the …
It was a packed house for the first social media boot camp event put on by the Trillium Automobile Dealers Association (TADA) in Toronto last week. Dealers from across Ontario, and even one from Vancouver, came to roll up their …
Canadian auto dealers have launched class action lawsuits over alleged price-fixing by auto parts manufacturers. Three class action lawsuits have been launched in the Ontario Superior Court of Justice seeking more than $700 million in damages on behalf of Canadian …
The Toronto Automobile Dealers Association (TADA) says it has successfully fought off an attempt by the Ontario government to bring new regional gas taxes and road tolls to the province. These extra costs were recommended by Don Drummond, the Chair …
JAMA Canada says it wholeheartedly supports the launch of formal negotiations between the Government of Canada and the Government of Japan towards a comprehensive economic partnership agreement announced recently in Tokyo. “This announcement, which follows the release of the Joint …
