After analyzing CPO programs across manufacturers, Autotrader found luxury brands offer many perks as part of their programs — with Porsche having the most. In a study coming out of the U.S., the online automotive marketplace said it looked into …
Canadian dealerships struggling to find enough technician talent should consider an innovative approach at recruitment used by a major U.S. automotive retailer. Atlanta-based Asbury Automotive Group, one of the largest automotive retail and service groups in the U.S., has announced …
Dealers looking to find a new vehicle that suits their tech-averse buyers can go to Edmunds.com for its list of “unconnected” cars. “Car manufacturers are investing a lot of energy and resources into building more connected cars, and that’s raised …
Recognizing that many consumers research vehicles online before walking in to a dealership, Autobytel has announced its investment in GoMoto for an enhanced in-dealership car shopping experience. GoMoto, which provides hardware and SaaS to dealers, develops user-friendly touch screens that …
OpenRoad Auto Group donated a vehicle and complimentary oil changes for three years to a single mom, whose vehicle was stolen and subsequently crashed during the Christmas holidays. Jane Scott, a single mom from Vancouver, B.C., was presented with the …
In a bid to encourage barrier-free international trade, Hyundai Auto Canada announced it would lower its MSRP on many 2015 models by up to $1,300, which came into effect on Jan.15, 2015. This announcement comes on the heels of the …
To show its ongoing support for the students who will one day shape the automotive industry, provincial dealer associations from coast to coast in concert with the Canadian Automobile Dealers Association (CADA), announced a major investment in the Automotive Business …
In a healthy automotive market, new car buyers are more inclined to purchase vehicles out of want rather than need, says AutoTrader.com. The company’s 2015 Automotive Buyer Influence Study found that to be the case for 61 per cent of …
Millennials are more in love with their cars than many of us think, according to a recent study by MTV. The automotive study, released during a press conference at the 2015 National Automobile Dealers Association (NADA) Convention & Expo held …
For the third consecutive year, Prostate Cancer Canada raffled off a one-of-a-kind vehicle with its Rock the Road draw in support of prostate cancer awareness and research projects. This year’s vehicle, was showcased and auctioned off at the Canadian International …
Canadian firm patents innovative search technology that can search live vehicle inventory from within your online display ads Every so often, you come across something that strikes you as such a darn good idea, that you wish you’d thought of …
Dealers who are thinking about cost-effective marketing solutions should take a page out of autoTRADER.ca’s book. The classified site says its native ad campaign on Yahoo has been so successful that performance across these ads has outpaced the industry benchmark …
