Digital Air Strike, which implemented social media marketing and advertising technology on Facebook during the COVID-19 crisis, has been selected by the social media company for a limited beta test that has the potential to help dealers. Specifically, the test …
Jeremy Anspach, Founder and CEO of PureCars, talks about the U.S. auto retail industry and offers insights into Google search terms and other tactics to boost prospects for both American and Canadian dealers.
Canadian Black Book’s Retained Value Index set a record loss, for the first time in a long time, in April. The index revealed a strong positive trend for more than a decade, but the negative impact on values in the …
A recent survey by TRADER between late April and early May reveals that consumers want financial incentives, and they consider this to be the most important factor when shopping or buying a vehicle. The study considers more than 500 autoTRADER.ca …
Porsche launched a carbon-offsetting program on May 19 in Canada to enable owners of the brand to calculate their vehicle’s CO₂ emissions, according to a news release. Porsche Impact is not new as it was launched in 2018 in other …
Steve MacIsaac has been tapped as the new Vice President of Sales, Western Ontario & Western Canada, for Sym-Tech Dealer Services. In his new position, MacIsaac will be responsible for strategizing, implementing, and successfully reaching sales and new business acquisition …
Concerns about COVID-19 and intriguing discounts on cars are motivating 33% of consumers in the U.S. to buy a vehicle during the nation’s upcoming Memorial Day weekend, according to a recent survey from Cars.com. Of that number, 53% are looking …
Sym-Tech Dealer Services launched Virtual F&I Powered by Sym-Tech in May to help dealers in Canada boost profitability and customer satisfaction amid COVID-19. The company said it took its F&I Performance Solution and created a full turnkey solution for dealers …
The Show That Would Have Been: Canadian auto dealer editor Todd Phillips interviews Kristy Atkinson, Auto Show Manager, for the Georgian College Auto Show and 5 Student Directors: Christopher Jarrett, Director, Student Experience, Taylor Walker, Director, Marketing & Media Relations, …
DesRosiers Automotive Consultants (DAC) often covers the impact of COVID-19 on new vehicle sales in Canada. But in considering the impact on the automotive aftermarket, the company found the “sudden and unprecedented” decline in kilometres driven to be one of …
The Automotive Business School of Canada (ABSC) is releasing a daily video series called Canadian Dealer Academy: Faculty Insights, where members of its faculty provide tips and advice on how dealers should cope with the pandemic. “We have an amazing …
Lenders in the automotive space are in a unique position to support auto dealers and help turn their challenges into opportunities for business growth — so long as they remain responsive, provide value-added insights, and leverage digital communications, according to …
