Category: Industry News

Honda recalling 50,000 Civics

June 13, 2012

Since it’s debut last year, the 2012 Honda Civic hasn’t exactly witnessed much good news. A delayed introduction following supplier shortages was followed by unfavourable reviews, notably from Consumer Reports, which dropped the car from it’s Recommended list for the …

The world according to Google


Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …

NADAP agreement renewed for five-year term

Canadian Automobile Dealers Association urges dealers to support program After months of negotiation, the Canadian Automobile Dealers Association (CADA) announced that all parties agreed to support the National Automobile Dealer Arbitration Program (NADAP) for another five-year term until January 2017. …