Infiniti Canada joined Bearfoot Bistro and Masquerave to create an event that will not only raise awareness of water-related issues, but will also help finance ONE DROP’s initiatives in developing countries. Infiniti has donated the Infiniti G37 Anniversary Art Project …
Nissan launched the Nissan Global App, an iPad application that offers news distributed by Nissan from around the world, information about the history of Nissan, and content about its advanced technologies. The application can be downloaded for free from the …
Honda Canada Finance Inc. (HCFI) announced that it has launched Acura Financial Services (AFS) for the Canadian market, developed to support Acura dealers and to offer clients personalized, Acura-branded experiences. In a news release, the company says that Acura’s dedicated …
At the Intelligent Transport System World Congress in Orlando, Florida this week, General Motors announced that it is working on a range of new safety systems, designed not only to reduce the impact of accidents but avoid them altogether. Among …
Canada’s largest Honda dealership, Pointe West Honda, located in Edmonton, Alta. recently became the 24th member of the Go Auto Group Network. Pointe West represents the group’s first store in the Edmonton area and brings Go Auto’s total new and …
He’s only been in the job a matter of weeks, but already Steve Shannon. Hyundai Motor America’s new marketing supreme, is shaking things up. An ad campaign, proposed by Hyundai’s agency Innocean, for the new youth oriented 2012 Veloster, has …
They’re currently all the rage, but as a study from Dealer.com has shown, besides being the latest trend, social media networks are having an increasing influence on the decisions of vehicle buyers. The study, done in conjunction with DriverSide and …
Two experts from Google took the stage at the Driving Sales Executive Summit conference yesterday in Las Vegas, Nevada to give dealers tips on how to drive more traffic and convert more online visitors into offline sales. Jonika Hoomes, Google’s …
For dealers thinking (or perhaps hoping) that social media is a fad that will soon pass, think again, say experts at the Driving Sales Executive Summit held this week in Las Vegas, Nev. The focus of the three-day event is …
Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada. Toyota sponsored the opening night game against the Montreal Canadiens, and as …
This January, a fleet of over 20 Porsche Caymans and 911 Carrera models will again descend on the Mecaglisse snow- and ice-driving facility, marking the return of Porsche’s Camp4 Canada driving program to the Mont-Tremblant, Que. region. Defying the conventional …
by Todd Phillips After recently winning the prestigious J.D. Power and Associates award for “highest in dealer satisfaction with floor planning,” the team running Scotiabank’s automotive practice decided to give something back to their dealer customers by investing some money …
