Genesis has expanded its retail operations to 22 locations with the addition of Genesis Victoria on Vancouver Island in B.C.
The company has three other retail locations in the province, including Vancouver, Richmond and Kelowna.
“Our expansion into Victoria reinforces Genesis’ commitment to delivering a unique, stress-free automotive purchase and ownership experience to consumers all across British Columbia,” said Richard Trevisan, Brand Director of Genesis Motors Canada. “With this new foothold in Greater Victoria, residents of Vancouver Island will no longer need to take a ferry to access our brand.”
Genesis Motors Canada will partner with Kelowna-based Kot Auto Group to manage the new location. This will be the group’s second Genesis distributor — the first being Genesis Kelowna.
“We are delighted to bring Genesis to B.C.’s capital city,” said John Kot, President of Kot Auto Group. “Our passionate team of automotive experts is dedicated to providing customers with the best possible car-buying experience.”
Genesis uses an omni-channel business model approach that includes an online sales platform and at-home service, which begins with an at-home product demonstration. This method seeks to boost the customer experience through convenience.
