Superior customer service and dynamic leadership helps Brimell Toyota stand out in a crowded neighbourhood The last thing dealer principal Mark Bozian wants to see is an unhappy customer storm out of his dealership. “One customer lost is one too …
Our love affair with cars runs deep After having just spent about 18 hours at the Metro Toronto Convention Centre for media day, followed by VIP night, and then assorted after-hours parties and photo ops, you might think I’d had …
How global events impact us here at home We all have the tendency to live life in our own little worlds. We spend most of our time in a relatively small geographical area. We work within a reasonable distance of …
Expert digital marketer Paul Potratz offers simple tips on where you can get more bang for your buck Remember the days when you would place your newspaper ads for the weekend and run a high-frequency radio campaign on the top …
Customer satisfaction index scores are flawed and inaccurate. Everyone knows it, but nobody is willing to do anything about it The idea behind a customer satisfaction index is right on: collect honest customer feedback so dealership performance can be measured …
Regulation for vehicle recyclers will level playing field With fiscal stimulus being injected into the economy at both the federal and the provincial levels during the depths of the recession, the sovereign debt chickens are now coming home to roost …
Groundbreaking report on social media usage challenges some traditional outlooks. Are you ready to change your opinions? One snowy day, a long time ago, Trish’s grandmother was reading the newspaper. Her reading glasses were precariously balancing on the tip of …
Event organizers are feeling bullish about thestrength of Canada’s automobile industry, after the 2012 Canadian International AutoShow finished its 10-day run on Sunday, Feb. 26 with an all-time record attendance of 316,751. This tops the previous attendance record, set in …
The Canadian Automotive Institute (CAI) in Barrie recently celebrated its success with a rebrand and name change to the Automotive Business School of Canada. “We would like to dispel the myth that automotive jobs are in jeopardy. In fact, our …
When it comes to making cars that command a consistently higher trade-in value after four years the Japanese continue to dominate, Europeans stay the course and North American manufacturers steadily improve, Canada’s leading source of automotive values says. The 2012 …
A Canadian firm launched what it calls, the “most comprehensive lead management and tracking system ever devised for car dealers and manufacturers” at the 2012 Canadian International Auto Show in Toronto last week. The new system, called RAPID! Response, from …
Toyota Canada officially kicked off the 2012 Canadian International Auto Show (CIAS) in Toronto with an energetic stage show featuring the Canadian debut of the popular dance troupe iLuminate, three new Canadian vehicle debuts, and speeches from senior Toyota leaders. …
