As I take in what’s happening around the auto auctions these days and marvel at all the technology we have at our disposal, I often think back to simpler times before the industry became so high tech. The business is …
Canadian auto dealer editors come across videos all of the time. Here are some videos worth watching. Texting and driving experiment Teens take it upon themselves to educate distracted drivers and take action to prevent it. See how the distracted …
The four phases of car buying are thinking, researching, buying and caring. There are three types of buyers that walk into your dealership: “self-serve,” the “facilitator” and the “handhold.” 90% of shoppers make up the self serve and facilitator category, …
After working in a Toyota dealership for two years and selling over a million dollars worth of vehicles while dealing with “clunky” CRM and DMS systems, Zach Klempf knew there had to be a better way, for both dealer management …
Every year, the VIP opening gala of the Canadian International AutoShow (CIAS) brings together auto industry executives, dealers, and suppliers for a fun night of celebrations. This year, lead management provider SCI MarketView invited more than 300 members of the …
The Trillium Automobile Dealers Association (TADA) hosted its inaugural Auto Dealers Innovation Series on March 8, 2016 in Ottawa and March 9, 2016 in Toronto. Formerly known as the Canadian Digital Dealer Conference, this educational series was renamed to better …
Porsche dealers beat other brands when it came to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries …
It’s always a special moment when the newly-crowned CADA Laureates exit their limo, walk onto the red carpet into the Canadian International AutoShow (CIAS), sip champagne and pose for photos. It’s a signal to the auto industry that these dealers …
British-Columbia based Open Road Auto Group has once again been named one of Canada’s Best Managed Companies for the fourth consecutive year, earning the Gold Standard status. OpenRoad said it is the only B.C. company in the automotive category to …
Wolfgang Hoffmann has left Audi Canada to take the reins as the new President of Jaguar Land Rover Canada. Hoffmann is responsible for overseeing the brand’s Canadian operations, based in Mississauga, Ont. He reports to Joe Eberhardt, President and CEO …
Wheels Automotive Dealer Supplies gathered dealers and OEMs together for luncheons and presentations about new software offerings the company is now offering its customers via partnerships with third parties. Canadian auto dealer attended one such event at the Trump Hotel …
Naked Lime Marketing is now available to Canadian dealers, announced the U.S-based digital marketing and advertising firm. The company offers a suite of services to help Canadian dealers with their digital marketing initiatives, including its Aptus Websites, digital advertising, SEO, …
