Electric adventures
It’s one thing to have someone describe swimming to me, but it’s another thing entirely to jump in. And I figured it was time to make that jump and assess the electric vehicle experience. To do this, the gang at …
Category: General
Disruption and change
As you read through this issue of Canadian auto dealer, or any other for that matter, you’ll discover a consistent theme about the forces of change and disruption that are impacting Canada’s auto dealers. Our editorial team covers a lot …
Genesis experiment forges ahead
Building a new luxury automotive brand takes guts, skill, and determination. Despite the daunting task, Genesis is attempting the feat. The all-new global premium brand is gearing up to go head-to-head against luxury competitors such as BMW, Mercedes-Benz, and Audi. …
Mastering leads
Digital lead management has evolved as its own discipline. Are dealers adapting to this new digital landscape? Digital leads are a critical component of dealership success, and some dealers are struggling to adapt their response to meet consumer expectations. The …
Millennial Misunderstandings
They will soon be buying and servicing more cars and will make up a big part of your future workforce. Are you ready? For some, the next generation of auto retail consumers appears unproductive, impatient and self-entitled. But what if …
Government out of touch on small business tax changes
Mistaken perceptions of business owners fueling outrage in business community In the middle of summer, when much of the country was in vacation mode, Federal Finance Minister Bill Morneau dropped a set of corporate and small business tax proposals that …
Engage the senses and create new experiences
Multisensory retail touches all your customers’ senses. That’s something a website just can’t do. Every retailer was a kid once. And every kid knows the five senses. Seeing, hearing, smelling, tasting, touching. So how come every retailer doesn’t know the …
Electric or electrified? They’re not the same thing
Despite the media hype, gasoline engines aren’t all going away just yet If your customers have been paying attention to automotive news in the mass media lately, chances are they’ve concluded that the days of the gasoline and diesel engine …
The commission conundrum
The changing customer experience and OEM incentives are changing the way dealerships pay their sales teams On many fronts, we all know that our business is not what it used to be. Online sales activities result in declining showroom traffic …
Millennial power: it’s growing
Ignore this tech-savvy group at your peril: they are big customers Over the past several years, there has been much speculation about how millennials will affect and change the auto industry. Today, young people looking to purchase vehicles use a …
Dealers accused of being weak link on EV sales
Governments point fingers at dealers for lack of EV sales We will all remember Anne Robinson, the British host of the television show “The Weakest Link” from a few years back. I remember liking the show. Robinson had a magnificent, …
DIY takes on a whole new meaning
Dealers need to embrace customers who don’t want to connect in traditional ways In the “old days” (around 2002 or so), I was conducting some focus groups for an OEM client on the subject of service. The clients (from dealerships …
