Category: General

Get your online house in order

Before you consider inviting millennials over, make sure you’ve built a fast, transparent and next generation digital website. Much ado is made about millennials —those born between the years 1980 and 2000 — and how their consumer patterns and expectations …

Tapping into the non-prime market

May 22, 2019

The automotive non-prime market is ripe for the taking, but dealers intent on benefiting from it will need a solid process and the help of a lender to ensure the greatest chance for success. Non-prime car buyers represent relatively untapped …

Time to change tactics

May 22, 2019

The “new age” generation of employees is upon us, and curbing the automotive retail issue of hiring and retention will require looking at people differently, and shifting tactics. Hiring and retention remains an issue for a number of automotive retailers …

Prepare for the future

May 22, 2019

CADEX 2019 tackled topics like changing consumer preferences, in-store digital media, electric vehicle readiness, government regulations, federal elections, and more. The automotive industry has reached an unprecedented period of innovation, said Brian Fulton, President and CEO of Mercedes-Benz Canada, during …