Author: Zara McAlister

Auction veteran named TradeRev manager

August 24, 2016

John Farquharson has been named manager of operations for TradeRev in Canada, announced company founder and CEO Mark Endras. Farquharson will be responsible for overseeing the support and arbitration departments and administrative operations throughout Canada, said TradeRev. He will also …

TRADER makes use of ‘big data’

August 18, 2016

Dealers can now use predictive analytics and data to learn more about their customers on TRADER Corp. has announced a partnership with Toronto-based Coherent Path that leverages the company’s data mining and predictive analytics platform. This ‘big data’ will …

Bridging the gap

August 4, 2016

Never assume your customer knows everything about their vehicle. In fact, despite available online resources, it appears Canadians feel ill-informed about the value of their vehicle when they go to trade it in at a dealership.