Author: Perry Lefko

AutoTrader grows its Storefront new-car platform

November 21, 2025

An online product developed by AutoTrader for automakers is giving them a tool to market their new cars with personalized, branded content, providing dealers with broader opportunities to retail inventory and helping consumers in their shopping experience. Storefront, launched in …

Tires can give the business a bounce

November 17, 2025

Tire storage can be a lucrative business for dealers — especially if it drives more service activity Tire storage has become such an increasing source of revenue and customer retention that dealers have made it a priority in terms of creating …