Author: Perry Lefko

Improving the EV sales experience

June 3, 2024

More dealership training and facility changes are needed to provide a truly greater customer experience for buying and owning electric vehicles As manufacturers ramp up electric vehicle production to meet the Canadian government’s mandate to move away from gas-powered cars …

Figuring out the AI equation

May 3, 2024

Artificial intelligence and machine learning are becoming integrated into many aspects of a dealership’s operations Mention artificial intelligence and how it is being used by dealerships in marketing, sales, finance and service, and you’ll discover it already exists but just …