Despite the publicity surrounding the recalls, consumer confidence in the Toyota brand appears strong. Reader’s Digest readers across Canada have voted Toyota as one of their 2011 “Most Trusted Brands”, marking the third consecutive year that Toyota has been named …
The Montreal-based Automobile Protection Association (APA), long a thorn in the side of the auto industry in Canada, has released its Annual Review of the Auto Industry, expressing dismay over the drop in standards for new vehicle advertising. There is …
But new-vehicle dealers’ share is shrinking Canada is primarily a used-vehicle market and this trend continued in 2010 according to data released recently by DesRosiers Automotive Consultants. Used-vehicle sales of 2.89 million units – up 3.6 percent from 2009 – …
Royal Ford builds a social media hub for its community If you can’t figure out all the ins and outs of social media yourself – just recruit someone younger to show you the way. Royal Ford dealer principal Terry Ortynsky, …
KPMG surveys auto execs on key buying factors The key factors influencing consumer buying decisions are changing, according to KPMG’s 12th annual global survey of auto executives. KPMG interviewed more than 200 global executives representing vehicle manufacturers and suppliers and …
Five key factors are helping improve the outlook for U.S. car dealers and new vehicles sales will reach 12.9 million units in 2011, according to Paul Taylor, the chief economist of the National Automobile Dealers Association (NADA). Taylor made the …
Aftermarket OEM supplier Sym-Tech announced a new President and COO, Brad Gibson, who assumed the role February 22nd. Gibson joins Sym-Tech with over 20 years of senior management experience. He served as President and COO for 14 years at BIC …
In the summer of 2005, everything in the economy and auto industry had aligned to deliver us the trinity of business success. We had traffic, profit and staff morale. Profits were amazing because customers were hungry for our product and …
Off-lease shortage will be short-term According to online auto auction company OPENLANE, 2010 marked a slow but steady road to economic recovery — a welcome change following the troubles the automotive industry experienced in late 2008 and throughout 2009. For …
But the sustainability of incentives raises questions about 2011 December’s sales results are not yet in, as we go to press. But barring a complete sales collapse in the final weeks of December, full-year sales will likely exceed 1.56 million …
Get a pay plan with payback It’s more than just the money, as Canadian dealers know well. A well-designed compensation package addresses several business needs. It supports recruitment, assists in retention, motivates performance and rewards the employee with money (direct …
Strip the technology away and it’s all about people Meet Ontario dealer Ernie Dean, of Ernie Dean Chevrolet Buick GMC in Alliston, who is mixing his social media efforts with his community service to raise awareness and money for a …
