He’s only been in the job a matter of weeks, but already Steve Shannon. Hyundai Motor America’s new marketing supreme, is shaking things up. An ad campaign, proposed by Hyundai’s agency Innocean, for the new youth oriented 2012 Veloster, has …
They’re currently all the rage, but as a study from Dealer.com has shown, besides being the latest trend, social media networks are having an increasing influence on the decisions of vehicle buyers. The study, done in conjunction with DriverSide and …
Car dealers might be able to use some research findings from a popular TV science program to help sell more cars. The show tackled the question of which is more green: a motorcycle or a car? The car, according to …
Two experts from Google took the stage at the Driving Sales Executive Summit conference yesterday in Las Vegas, Nevada to give dealers tips on how to drive more traffic and convert more online visitors into offline sales. Jonika Hoomes, Google’s …
For dealers thinking (or perhaps hoping) that social media is a fad that will soon pass, think again, say experts at the Driving Sales Executive Summit held this week in Las Vegas, Nev. The focus of the three-day event is …
Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada. Toyota sponsored the opening night game against the Montreal Canadiens, and as …
Kia Canada announced the recipient of its first annual Drive Change Day contest awarding $25,000 to a nominated charity. KidSafe was chosen for their work as a non-profit organization which cares for Vancouver’s most vulnerable children and youth during school …
This January, a fleet of over 20 Porsche Caymans and 911 Carrera models will again descend on the Mecaglisse snow- and ice-driving facility, marking the return of Porsche’s Camp4 Canada driving program to the Mont-Tremblant, Que. region. Defying the conventional …
by Todd Phillips After recently winning the prestigious J.D. Power and Associates award for “highest in dealer satisfaction with floor planning,” the team running Scotiabank’s automotive practice decided to give something back to their dealer customers by investing some money …
Gerd Reisenecker, a prominent member of Canada’s automotive community passed away last week after a five-year battle with cancer. Gerd was born in Munich, Germany and started his career path as an automotive technician in 1957. After emigrating to Canada …
It didn’t take long for rookie MP, and former car dealer John Carmichael to make some noise in Ottawa. Last week, Carmichael, the Member of Parliament for Don Valley West, introduced a private members bill aimed at helping protect the …
You’ve probably seen the ads on TV and in the newspapers as Chevrolet Canada is launching an aggressive marketing campaign for its new models. Chevrolet Canada says it has embarked on its largest vehicle launch in history adding the all-new …
