Digital marketing provider Search Optics has teamed up with Hyundai Auto Canada and its Innocean Worldwide Canada agency to implement a multi-tier digital marketing strategy across all of the Hyundai dealerships in the country. “It’s a privilege and honour to …
Marketing activation platform 1-2-1 Mobile has joined the CDK Global Partner Program to access the company’s marketplace of applications and integration solutions build for automotive dealers. As part of the CDK Global Partner Program, partners have the ability to integrate …
Prior to April 22, 2018, otherwise known as Earth Day, the editors at Kelley Blue Book took four plug-in hybrids on a long-distance road trip from Los Angeles to Northern California to conduct a real-life comparison of what each model …
Mark Buzzell, President and CEO of Ford Motor Company of Canada, kicked off the sixth annual CADEX conference in Halifax, N.S., by tackling everything from autonomous vehicles to safety features, ride sharing, car ownership and vehicle financing. The advancement of …
The Canadian Black Book Used Vehicle Retention Index for March 2018 reached the same all-time high of 103.0 that was set in December 2017, according to a CBB news release. The report also reveals that the industry-wide wholesale value index …
The Trillium Automobile Dealers Association (TADA) is concerned about the possible implementation of a 3 per cent surtax on some luxury vehicles in Ontario. TADA says the additional tax, one of several commitments made by the NDP, will negatively impact …
CARPROOF has announced the launch of a new trade-in appraisal and lead generation tool meant to provide dealers and their customers with accurate trade-in values. Known as True Trade, the tool pulls real transaction data and advanced analytics from the …
The Automotive Conference & Expo (ACE) opens today at the Fallsview Casino in Niagara Falls, Ont., where dealers and their teams had the opportunity to network, sit in on a range of speaker presentations, and enjoy the ACE kickoff party …
Conversational AI company Conversica has announced new findings from its annual study that may help dealers improve their service department results, according to a news release. Their 2017 Sales Effectiveness Report on Lead Follow-Up in the Automotive Industry reveals that …
Carfax has revamped its series of webinars aimed at helping dealers with their used vehicle operations, and plans to launch the first webinar on April 12, 2018 at 2 p.m. EDT. The series, now called “Carfax Insiders,” explores topics that …
Digital marketing agency Adtaxi has announced the launch of a new omnichannel optimization platform known as Quantum at the Digital Dealer Conference and Expo in Orlando, Fla. The algorithm uses machine learning to drive cross-channel optimizations and provide digital advertisers …
Michael Sprague, Chief Operating Officer and Executive Vice President at Kia Motors America, has announced his intention to leave the company on April 17, 2018. “On behalf of Kia Motors America, we thank Michael for his contributions to the company, …
