UniversusDX and Reflect Systems are teaming up to combine their automotive content creation and place-based digital media tools into one offering to help OEMs, dealership groups, and individual dealerships digitize their in-store customer experience.
More specifically, the strategic alliance between the two groups aims to create a more digital, interactive and integrated experience for car shoppers that walk into the dealership store, where there is currently very little digital content.
“This alliance makes it much easier for dealerships to bring a broad range of digital media into their stores, and for automotive manufacturers to incorporate digital content into dealerships to provide a true omni-channel experience,” said Niel Hiscox, President of UniversusDX. “Our approach to enhancing the in-store customer experience always starts with strategy, and measuring business outcomes, and that aligns perfectly with the approach that Reflect takes with their customers.”
“Businesses are now leveraging digital signage and interactive applications to engage their more digital-savvy customer base, and offer them a better and more modern in-store experience,” said Lee Summers, Chief Executive Officer of Reflect. “UniversusDX has a strong track record of producing automotive video and digital content, and that they also manage digital signage networks for mainstream and luxury automotive brands. By joining forces we will be able to serve the Canadian and United States markets and provide incredible digital experiences for dealerships at scale.
He adds that while the alliance extends beyond the automotive retail industry, that’s the focus for the first stage since there is so much untapped opportunity.
UniversusDX is a fully-owned subsidiary of Universus Media Group Inc., producing content and managing digital signage networks for automotive OEMs and dealerships. The company is based in Markham, Ont., with operations in Montreal, Que. (www.universusDX.com)
Reflect is a provider of place-based digital media programs that include enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. The company is based in Dallas, Tex. (www.reflectsystems.com)
To learn more about the alliance, watch the video.
