Response Path, an Artificial Intelligence (AI)-powered real-time messaging solution is boosting sales for dealers on multiple platforms, including Facebook Messenger, according to a Digital Air Strike news release. The technology lets you deploy ‘Facebook Assistant’ on Messenger to communicate with …
Florida Fine Cars will leverage Flexdrive technology to launch AmeriDrive, an on-demand car subscription program, across four South Florida locations. The technology provides consumers with an alternative to buying or leasing vehicles, and helps dealers maximum subscription profitability, according to …
Long thought to be less interested than previous generations in vehicle ownership and driving, most millennials actually like driving, according to a new survey from Hagerty. Survey results show that 81 per cent of participating millennial drivers say they like, …
A modernized NAFTA that supports North American competitiveness and avoids unintended harm to the auto industry, including proposed tariffs, is the goal of the Canadian Vehicle Manufacturers’ Association (CVMA) in its work with governments in all three countries, according to …
The University of Alberta has received $500,000 in funding for their project to pilot the enhanced privacy of connected vehicle communications. The funding was announced Monday by Amarjeet Sohi, Minister of Infrastructure and Communities, on behalf of Transport Minister Marc …
Arlene Dickinson has resigned from the Board of Directors at AutoCanada, a leading North American multi-location automobile dealership group. She joined the board in 2017 and stepped down, effective June 30. Dickinson is the founder and general partner of District …
The Experian Marketing Engine is designed to optimize return on marketing dollars by identifying prospective car buyers more readily, and delivering content that resonates with them. The solution segments and identifies in-market car buyers, uncovers the most appropriate communication channels, …
Annette Warring has been named Executive Client President for the General Motors account at Dentsu Aegis Network. With more than 25 years of industry experience and a proven track record for successfully taking global brands to the next level, Warring …
A U.S. survey, conducted by Smith’s Lawyer’s and based on 2,214 drivers across the country, has revealed that men are much more likely to be distracted when driving than women. The survey also found that more than 70 per cent …
Digital marketing provider Search Optics has named former Jaguar Land Rover executive David Cox as president of the company’s North American operations, according to a news release. In his new role with Search Optics, he will be responsible for the …
Uber’s Canadian division has announced the launch of its UberÉLECTRIQUE program in Montreal, Que., in partnership with the Association des véhicules électriques du Québec (AVEQ) and Electric Mobility Canada (EMC). “We are proud that Montreal has been chosen for the …
New vehicle quality has improved by 4 per cent from 2017 and reached its best level ever, according to J.D. Power’s 2018 U.S. Initial Quality Study (IQS), which measures the quality of new cars 90 days of ownership. This is …
