Pfaff Automotive Partners acquired the Victoria Star Mercedes-Benz dealership in Kitchener-Waterloo, and will change its name to Mercedes-Benz Kitchener-Waterloo. In a news release, Pfaff Automotive says the Mercedes-Benz brand has been represented in the region for more than 50 years, and under family ownership with Victoria Star Motors since 1994.
“When I was getting my start in the automotive industry, I worked with the Mercedes-Benz brand from 1982 to 1985,” said Chris Pfaff, President and CEO of Pfaff Automotive Partners. “What I learned about premium products and a premium customer experience has stuck with me, and that’s just one reason I’m so excited to be involved with the brand once again.”
“Mercedes-Benz Canada is extremely pleased to welcome Chris Pfaff to our family of retailers. Chris has successfully represented high luxury automotive brands across the country for many decades,” said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. “I’d also like to take this opportunity to thank the Alkiers for their 25 excellent years of dedicated service at Victoria Star Motors.”
Mercedes-Benz Kitchener-Waterloo is also an AMG Performance Center, a Mercedes-Benz van retailer, and a smart retailer, giving retail and commercial customers a wide range of vehicle options across the price spectrum.
