Baffling budgets
TRYING TO MAKE SENSE OF THE NUMBERS FROM OTTAWA CAN OFTEN BE CHALLENGING. In Ottawa, budget season is a funny time. Speculation is everywhere whereas real data is hard to find. This year the federal government unleashed a bit of …
News
Video, social media hot topics at Alberta dealer event
“Looks like I need a new video strategy,” said one dealer during a break at the Motor Dealers’ Association of Alberta (MDA) convention held in Banff, Alta. “Video, video, video,” said another. Indeed, dealers were bombarded with information about why …
April vehicle sales show strong gains
There’s no question that new vehicle sales figures in Canada last month were encouraging, showing significant gains over January through March as more consumers shopped for their next car. A total of 171,807 units also represents an 8.9 per cent …
Ackroo selected as loyalty provider by Dilawri’s Saskatchewan dealerships
Ottawa-based loyalty/rewards technology and service provider Ackroo Inc., has been chosen by the Dilawri Group of Companies’ Saskatchewan dealerships to power their Dilawri Advantage Program. The new arrangement will see the Dilawri Advantage Program initially implemented in seven Regina area …
More auto insurance customers using non-traditional channels
According to J.D. Power & Associates’ 2013 Canadian Auto Insurance Satisfaction Study, the adoption of technology is having a significant impact on the way customers interact with their auto insurance providers. In 2013, the percentage of customers using non-traditional channels, …
Nissan Canada appoints new director of marketing
Nissan recently announced the appointment of Brian Thomas as director of marketing for Nissan Canada Inc. Thomas replaces Judy Wheeler, who has been named regional vice president of Nissan North America, Southeast Region. In his new role, Thomas will be …
Digital strategies
CANADIAN AUTO DEALER TALKS TO KEY PLAYERS IN THE INDUSTRY AND GETS THE LATEST WORD ON THE STREET AS IT RELATES TO THE AUTO BUSINESS. If there’s one thing you can say about the auto business, it is the fact …
Mirror image
REVAMPING STORES REQUIRES MAJOR INVESTMENT AND DEALERS WANT TO UNDERSTAND WHY IT’S NECESSARY. Visit any Apple store today and not only is the product showcased in a clean, modern and pleasant environment but no matter which part of the country …
Interior exposure
FOR DEALERS NEIL AND DARLENE KALAWSKY, BEING ACTIVELY INVOLVED IN NUMEROUS COMMUNITY PROGRAMS WITHIN THEIR HOME BASE OF CASTLEGAR, B.C., HAS HELPED PUT THIS INTERIOR CITY ON THE MAP. The Kalawsky family owns and operates four new car dealerships in …
System harmony
SOLID SUPPORT AND TRAINING ARE KEY TO SUCCESSFUL DMS INTEGRATION AND OPERATION As technology advances and new software products and features enter the market, dealers can sometimes find themselves struggling to figure out exactly what they need in terms of …
CADEX event draws big names and big crowds
FORD’S DIANNE CRAIG HEADLINES NSADA CONFERENCE IN HALIFAX Last year, the Nova Scotia Automobile Dealers Association (NSADA) tried a new style of conference, more intimate and interactive, with high profile speakers. This new approach was well received, as the event …
When information is power
ARE YOU MAKING THE MOST OF AVAILABLE DATA TO BETTER UNDERSTAND YOUR CUSTOMERS? We live in an age where information truly is power. Much has been written recently about “Big Data” and how that is changing the way we do …
