In an effort to make it easier for dealers to conduct business between each other, Dealer-Auction.ca, a division of Manheim’s Dealer Auction group in the UK, has announced it will partner with Manheim Canada to support franchise dealers in this country with a new dealer-to-dealer digital platform. Launching this month, Dealer-Auction.ca is an online wholesale marketplace where dealers can bid on and purchase vehicles directly from other dealers.
Dealer-Auction.ca, purchased by Manheim in 2012, is the UK’s leading online wholesale remarketing portal, currently auctioning over 50,000 cars a year.
Designed exclusively for franchised dealers to maximize profit from the sale of wholesale vehicles on a ‘No Sale, No Fee, No Risk’ basis, Dealer-Auction.ca provides an easy online platform for buyers and sellers to come together to do business. Though the site is fully supported by a team of industry professionals, selling dealers handle all related services, from vehicle posting and listings to inspections, photos and sales transactions. Buyers pay only a $99 annual subscription fee plus a fixed buy fee of $50 per unit.
“Dealer-Auction.ca reinforces our strong customer focus and commitment to enhancing our digital tools and offerings”, said Jerry Tassone, who oversees Manheim’s Northeast operations, including Canada. “We recognize that dealers choose to do business in many different ways, and our goal is to make it easy for them to do just that.” Tassone added, “we’ll help them every step of the way, with dedicated dealer representatives and a full-service portfolio of in-lane and online solutions, or if they prefer, we’ll just provide the tools they need to do it themselves and stand by to assist as needed.”
With an emphasis on supporting dealers who do not generally use traditional auctions to dispose of trade-ins, Dealer-Auction.ca will feature many units that wouldn’t have otherwise made it to the wholesale marketplace — a great advantage for buyers seeking fresh inventory. The Dealer-Auction.ca team will work closely with the Manheim Canada team to identify opportunities to best serve dealers. However, Dealer-Auction.ca will operate as a standalone business.
“Wholesale remarketing is definitely not a ‘one-size-fits-all’ business,” said Tassone. “We’re here to help dealers succeed in whatever way best suits their needs.”
