Survey: Lower costs will boost driver aid demand

June 19, 2013

surveyAs vehicles increasingly adopt advanced driver aids, such as parking assist, lane departure warning and blind spot monitoring, demand for these features will spur technological innovation — at least that’s the findings from a recent study by Frost & Sullivan.

Analysis showed that ultrasound and vision-based setups will be the most prolific in the medium and long term, when it comes to Automotive Driver Assistance Systems (ADAS).

Currently, image sensors in front facing, rear view, surround view and blind spot detection cameras are the primary sensing technologies used for lane departure warning and obstacle detection. Nevertheless, they are in most cases expensive and often limited to premium priced vehicles.

In order to bring costs down and incorporate these features into lower priced vehicles, cost reductions in ADAS systems are seen as essential. And one way that’s seen in achieving them is via collaboration between OEMs, research centres and suppliers, which in turn will spur both the development and proliferation of more affordable (and advanced) driver aids.

“Collaboration among various entities of the value chain, including vehicle manufacturers, universities and suppliers, to build effective products will lower the cost of ADAS and encourage installations,” remarked Sumit Kumar Pal, an analyst with Frost & Sullivan’s Technical Insights research group. Additionally, Pal said that government regulations will also play an important role in enabling large-scale ADAS deployments in tomorrow’s vehicles.

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