It’s been well-documented that today, consumers are driving changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PricewaterhouseCoopers’ Autofacts Analyst Note for August, automakers are investing in new …
It’s no secret that there are fewer younger vehicle buyers in the market today than a generation ago. We touched on that a little in last week’s e-newsletter, including the findings from a study done by the University of Michigan’s …
DealerFire has been selected as a 2013 Google Engage All-Star, competing among 14,000 leading agencies from around the world. The 2013 Google Engage event, which is running this week (August 13-14) is a program that helps to enhance companies that …
Edmonton, Alta.-based AutoCanada Inc. recently announced its most profitable quarter in history. The dealer group, which operates 31 auto retail locations in six provinces and has more than 1,500 employees, posted a gross profit of $68.4 million for the quarter, …
Subaru Canada, Inc. (SCI) recently announced continued support for Georgian College’s Automotive Business School of Canada, in the form of a four-cylinder engine cutaway and drivetrain display as new learning tools for the automotive program. Before reaching Georgian College, the …
Penton’s WardsAuto has announced the release of its first annual WardsAuto Fuel Economy Index: State of the Industry report. The study found that average light vehicle fleet fuel economy in the U.S. achieved a record high of 24 miles-per-gallon (9.8 …
SERVICE MEETINGS CAN ENCOURAGE FEEDBACK AND COMMUNICATION, BUT ONLY IF THEY ARE ORGANIZED AND EXECUTED PROPERLY When was the last time that you held a really productive service department meeting and said to yourself, “that was a great meeting.” The …
INNOVATIVE NEW PRODUCT PROVIDES FAST, EFFECTIVE DATA ACCESS ANY TIME, ANYWHERE In celebrating 25 YEARS of its SERTI Dealer System (SDS) DMS for automotive and heavy truck dealers, SERTI Information Solutions has launched a new product: StatsOnline. This new program …
DANNY “THE COUNT,” KOKER HAS TURNED HIS PASSION FOR DETROIT IRON INTO A VERY SUCCESSFUL CAREER Celebrity: Danny “The Count” Koker Profession: Entrepreneur and Host, Counting Cars on The History Channel Vehicle: 58 cars including a 1932 Ford Roadster, a …
BUT AUTOMAKERS WILL GET SOME HELP IN THE FORM OF MORE STRINGENT GASOLINE STANDARDS A constant the auto industry has needed to deal with since the 1970s is ever-more-stringent emissions-control regulations. With all the emphasis on fuel economy over the …
QUESTIONS DEALERS SHOULD BE ASKING WHEN IT COMES TO PLANNING AND SECURING THEIR OWN FUTURE It has been said many times that the windshield is 100 times larger than the rearview mirror for a reason. The driver is supposed to …
YOU NEED TO MASTER YOUR PHONE SKILLS TO PROVIDE SUPERIOR CUSTOMER SERVICE You interact with your customers every day in many ways to review and resolve their concerns, whether it’s via a personal meeting or using email, text or even …
