HGrégoire is putting its vehicles and employees to work for a different kind of holiday transportation service, renewing its partnership with Operation Red Nose for the 23rd consecutive year.
The Quebec-based dealership group announced that it will provide four vehicles to support the organization’s annual road safety campaign, with two allocated to Montreal and another two to Laval–North Shore.
The vehicles will help transport volunteers and support the organization’s operations during the holiday season, when its designated driver service helps motorists avoid driving while impaired.
“Operation Red Nose has truly become part of our Holiday traditions,” said Harry Kasparian, Vice-President of Marketing at HGregoire. “We are proud to be able to directly support the initiative by providing vehicles and proud to see our employees actively take part. This shared commitment is what makes our involvement meaningful and allows us to have a lasting, positive impact on the communities we serve.”
Beyond the vehicle contribution, approximately 30 HGrégoire employees are expected to volunteer on December 11, joining teams that provide transportation services to members of the public. The company will also match donations collected from service users that evening, increasing the financial support generated through the initiative.
Operation Red Nose is a non-profit organization focused on preventing impaired driving through transportation services and public awareness activities. Proceeds from its designated driver service support youth and amateur sports programs.
For HGrégoire, which operates new and used vehicle dealerships in Quebec and the United States, the partnership represents an opportunity to combine employee participation with community road safety efforts.
The company is also encouraging drivers to use the service and residents to consider volunteering during the campaign.
