Toyota’s RAV4 has reached one million sales in Canada, marking three decades of growth for a nameplate that has become a fixture in the country’s automotive market. Toyota Canada announced the milestone this week, revealing that 807,909 of the RAV4 SUVs sold domestically were manufactured in Canada as of October 2026.
The achievement comes as RAV4 enters its sixth generation, having been Canada’s best-selling passenger vehicle for 10 consecutive years. The model also recorded its strongest sales month in October 2026, with 6,195 units sold.
“Reaching one million RAV4 sales in Canada is an incredible milestone, and one we share with our customers, dealers, employees, and manufacturing team,” said Steve Pilkey, Vice President of Sales and Marketing at Toyota Canada.
Canadian production has played a significant role in the vehicle’s success. Toyota Motor Manufacturing Canada began assembling the RAV4 in 2008 and has since produced more than four million units for the North American market. The company’s manufacturing operations in Cambridge and Woodstock, Ont., employ approximately 8,500 people.
Electrification also contributed to the nameplate’s evolution. The OEM introduced the RAV4 Hybrid in Canada in 2016, followed by the plug-in hybrid version in 2021. Of the one million RAV4 vehicles sold nationally, 769,797 were gasoline-powered models, while 188,738 were hybrids and 41,465 were plug-in hybrids. The fifth generation, spanning model years 2019 through 2025, accounted for the largest share of sales, with 466,183 units.
The milestone reflects sustained consumer demand for SUVs, along with the importance of the RAV4 nameplate within the brand’s vehicle lineup in Canada.
