Randy Price
Ontario-based BLVD Agency has appointed Randy Price as vice-president of client partnerships, adding an executive with more than two decades of experience in automotive and SaaS roles.
Price joins the marketing and program-management agency, which helps national and global brands optimize dealer networks and customer experience, after seven years at AutoVerify (formerly Car Media), where he was vice-president of business development.
BLVD said Price brings expertise in OEM program development, strategic partnerships, revenue growth and long-term client relationships.
During his tenure, he helped build partnerships with several major automakers including GM, Cadillac, Hyundai, Genesis, Jaguar, Kia, Land Rover, Mercedes-Benz, Nissan, Infiniti, Toyota, Lexus and Volvo, as well as GM and Cadillac programmes in the United States.
BLVD said Price’s experience will support its efforts to strengthen OEM and enterprise partnerships and expand client programmes across Canada, the United States and EMEA.
