Toyota CEO tells Apple new entrants need to be fair to consumers

Toyota company’s CEO Akio Toyoda told Japanese media he welcomed new entrants into the automotive sector, but offered some advice to Apple, which is eyeing the electric vehicle market with reported plans to sell an EV. Toyoda said that, after making a vehicle “I’d like them to be prepared to deal with customers and various changes for some 40 years.” He also said companies need to be “fair” to consumers, and take responsibility for “the entire life cycle” of their vehicles. (Source: CarAdvice) Read the original story…

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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