The Canadian International AutoShow is going virtual for 2021, in response to ongoing concerns and uncertainty around the COVID-19 pandemic and large public indoor gatherings.
The virtual platform will focus on delivering an immersive “world-class” automotive showcase, while the next in-person event has been postponed to February 2022.
“With restrictions to public gatherings in Ontario limited for the foreseeable future, our annual automotive showcase that attracts more than 330,000 visitors on average each year simply couldn’t be considered at this time,” said Jason Campbell, AutoShow General Manager.
Campbell said they are still committed to ensuring that the hundreds of thousands of people that would normally attend the show can still learn and explore the latest innovations on offer.
“The pandemic is forcing us to fully embrace a digital future that has become the norm,” said David McClean, Director of Marketing at the AutoShow. “As the automotive landscape changes, the Canadian International AutoShow changes with it, leading the way in terms of how the automotive world connects with consumers. ”
More information about the event will be revealed in the coming weeks.
